2025 Apertura Season Package | Creative Direction
Game Day Storytelling for Deneisha Blackwood: Cruz Azul Pride, Global Reach
Client Overview
Role: Professional Athlete
Industry: Sports
Location: Mexico City, MX
The Task
The goal here was to create a season-long creative content package that didn’t just cover game days — it told Deneisha’s story. When Deneisha Blackwood steps on the pitch, she’s not just showing up to play, she’s showing up with purpose. Our job for the Apertura 2025 season is to make sure every post, every clip, every visual tells that story.
This isn’t a “post when you remember” kind of deal. This is a season-long strategy where each graphic has meaning — whether it’s her mentality going into the match, the history between rivals, or the energy that week’s been building toward. We’re pairing those visuals with carefully selected tracks for her Instagram Stories, turning match days into full-blown moments.
The goal? Build a consistent, sponsorship-ready online presence that keeps her fans hyped, her personal brand sharp, and her value as an athlete undeniable.
Deliverables
- 17 Game Day Graphics (with music curation)
- 4 Monthly Highlight Reels (match-focused)
- 4 Lifestyle Recap Carousels with captions
- 1–2 Sponsorship Collaboration Content Sets
2025 Clausura Season
2024 Apertura Season
